2026-08-30
Birria Catrina — From One Location to a Stronger Digital Brand Presence
"Birria Catrina is one of Latin Marketing’s longest-standing clients. We started working together more than four years ago, when the brand had only one location; today, it has four locations and a much stronger online presence."
The Challenge
When Latin Marketing began working with Birria Catrina, the brand had one location and a strong Mexican food concept with great growth potential. The opportunity was to build a stronger online presence, attract more traffic, increase Uber Eats orders, and support the brand as it expanded into new locations. The challenge was not simply to post more content or run ads. The real goal was to create a marketing system that connected attention, paid campaigns, delivery-platform demand, and long-term brand growth.
Growth Metrics
4x Location Growth
Location Growth
The Results
Over more than four years of working together, Birria Catrina grew from one location to four. During that same process, its paid advertising investment grew significantly, reflecting a more mature, consistent, and growth-oriented strategy. Uber Eats orders began to grow thanks to strategies focused on attracting more traffic, generating online demand, and connecting paid advertising with real customer actions. Together, Latin Marketing and Birria Catrina have continued growing while strengthening the brand’s online presence.